POPAI Webinar: Technology in Shopper Marketing
6/24/2010
| When: |
6/24/2010
3:00:00 PM
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Where: |
Online
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Contact:
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Savia Coutinho
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| Registration Information |
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Online registration is closed.
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Technology has been widely used in shopper marketing in a variety of
ways. One such use of that of surveillance cameras to monitor traffic in
stores in real-time. These surveillance cameras show how long shoppers
looked at a display, demographics of shoppers, and length of checkout
lines so store managers can have extra staff on hand at peak times. This
technology is also used to understand which content on digital screens
is being viewed by customers and in the creation of marketing programs.
Join POPAI and Cogno Vision to learn more about how technology tools are
used in shopper marketing.
Early Bird Discount!
Register by June 4th 2010 to
receive 40% off this webinar! Enter "earlybird" in promo code box.
Last day to register: June 21st 2010
MaRC
credits: 1 credit |
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